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Note: This project is not affiliated with WAYMO.
Course Name:
Visual IXD 3 Studio
Project Duration:
June - August 2023
Project Brief:
During a 13-weeks period, my focus was on enhancing WAYMO's current self-driving ride-hailing through the incorporation of user-centric features designed to meet the unique preferences of urban riders, resulting in a seamless and more personalized ride journey.
Current App Design
1. Design Evaluation
The trip planning and ride hail setting in current Waymo One App are pretty straight forward to use. However, as a ride-hailing user, I would
expect more personalization options to set my
ride comfort at my preference.
The new car ID personalization feature is pretty
unique and interesting to use. This can make my ride hailing experience more inviting.
The "finding my pickup" feature is very useful for users to rely on when they are having trouble
locating the car. However, simply showing arrows
as navigation sometime could cause confusion
and miss direction.
Current Infotainment Screens
1/5
The current infotainment system enhances the ride with interactive infotainment, including a map view for tracking progress, music/podcast streaming, and thoughtful reminders for attentive exits, elevating in-car comfort. However, there
are definitely more options could be introduced.
Major Competitors
Competitive Landscape
User Demography
2. User Research
By 2023, there are 30% of population who use ride-hailing service every week in USA. Among them, the major group is young people between 18-29 years old who live & commute in cities and suburb areas.
User Interview
Interview Highlights
User Persona
User Journey
1/3
Design Opportunities
3. Prototype Workflow
1) Add a destination & Start hailing on the mobile App
2) Setting up the ride
3) Getting on board with guidance
Before getting on board:
Sherry can initiate a new trip by putting in the destination. The system will find an available vehicle nearby and generate a trip overview for her to review once the ride is confirmed.
Once the trip is confirmed, the system will offer Sherry more settings to further customize her ride before getting on board.
Sherry can use the virtual navigation feature to find the vehicle when she is not able to locate the vehicle nearby.
During the ride:
4) Access to schedule planner and information about each location on infotainment display
5) Adding a new stop in the system on the way to the destination
6) Stop arrival & Boarding safety reminder
7) Watch on board streaming to kill time & relax
8) Get noticed to be ready for the final arrival
Post Ride:
9) Post ride review and feedback
Sherry could rate her ride experience and view her trip information with insight saved by the system after the ride.
4. "How Might We" & Usability Improvement
1) HMW-make the interaction considerate like a human driver?
1/5
Usability refinement based on each focus:
2) HMW-make each ride experience more personalized?
Usability refinement based on each focus:
1/4
3) HMW-make the multi-stops rides seamless and easy?
1/2
Usability refinement based on each focus:
5. Design System
6. APP Promo
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